There is a lovely moment when a new website goes live. The pages are ready, the links work and the business finally has a site that feels like it belongs to them.
Then the business carries on.
Someone joins the team. A service changes. A customer asks a question the website does not answer. A campaign needs a landing page. Before long, there are decisions to make again.
That is why we see launch day as the start of the next part of the relationship.
Keep the foundations in good shape
A WordPress website needs ongoing care. Software changes, forms need checking and the information on the site needs to stay useful.
Our monthly WordPress maintenance helps clients keep that care on the agenda. We agree the scope with you, so everyone understands what is included and which improvements need a separate conversation.
It is much easier to plan when you know who is looking after what.
Pay attention to what people need
Once people start using a website, there is more to learn.
Perhaps the same question keeps arriving in your inbox. Perhaps a page gets visitors but few enquiries. A form might be asking for information people are not ready to share.
Those are useful things to investigate. Sometimes a clearer explanation or a simpler next step can make a real difference. Sometimes the issue needs a closer look before anyone changes anything.
We want to understand what is happening, then work with you on a sensible response.
Keep the website connected to the business
Your website should grow with the organisation behind it. That means making time to ask whether it still reflects what you offer, who you serve and where you are going.
You should feel comfortable saying, “Something has changed. Can we talk about what this means for the site?”
We would much rather have that conversation early, while the next step is manageable.