Campaign strategy and account reviews
Define objectives, review existing activity and identify where the budget should work hardest.
05 / Google Search & Performance Max
Be there when the opportunity opens.
Your perspective. Our expertise.
Let’s shape
what comes next.
A relevant search. A new audience. A moment when someone is ready to take the next step. We help your business show up with a considered message and a campaign built around what you want to achieve. We plan, build and manage Google Ads campaigns with the wider picture in view: your audience, your offer, your website and the quality of the enquiries or sales that follow.
01 / Our approach
Two campaign types. A considered role for each.
Google Search campaigns connect your business with people actively searching for relevant products or services. We research search intent, structure campaigns and refine keywords, ads and exclusions around the brief.
Performance Max is a goal-based campaign type that can reach audiences across Google’s advertising channels, including Search, YouTube, Display, Discover, Gmail and Maps. It uses Google’s automation alongside your conversion goals, creative assets, data and campaign inputs.
We assess whether Search, Performance Max or a combination suits your objectives, available data, budget and creative resources. Performance Max can complement Search; it is not an automatic substitute for it.
The capabilities
What we bring.
Search campaign development
Keyword and intent research, campaign structure, negative keywords, ad copy and relevant ad assets.
Performance Max development
Asset groups, creative inputs, audience signals, search themes and applicable campaign controls.
Conversion tracking
Agree meaningful actions and implement or review Google Ads and GA4 measurement through the appropriate setup.
Creative and landing pages
Connect the ad message with relevant design, video and website experiences.
Ongoing management
Review performance, test improvements and refine bidding, budgets, queries and assets within the available controls.
Reporting
Explain spend, conversions and relevant business outcomes, with context for the next decisions.
03 / Our approach
Give the campaigns a useful signal.
A completed form is useful data. Knowing whether it became a qualified enquiry is better context. We help you define the actions that matter and, where feasible, connect lead-quality feedback or sales data to campaign evaluation.
Audience signals guide Performance Max; they do not restrict it to a fixed audience. Clear conversion goals and appropriate creative inputs are central to the setup.
04 / Our approach
Think beyond the click.
Your website, offer and follow-up process influence what happens after the ad. Our strategic, creative and technical team can help address those connections alongside campaign management.
We agree the scope, management fees and advertising budget before launch. Media spend is separate from our fees. Performance is reviewed against agreed objectives; enquiries, sales and returns are not guaranteed.
A shared process
Good work starts
with understanding.
- 01
Set the objective
Your objectives, context and existing thinking guide the brief.
- 02
Build the campaigns
We agree the direction, scope and outputs together.
- 03
Launch and measure
The right expertise comes together around the agreed plan.
- 04
Optimise together
We review the work with you and agree the next steps.
Connected expertise
Part of the
whole picture.
Bring the right disciplines together around your priorities.
A little more clarity
Your questions,
answered.
Do you manage Google Search and Performance Max?
Yes. We help with campaign strategy, setup, creative inputs, measurement and ongoing management.
Is advertising spend included in management fees?
Media spend is separate from our fees. We agree both the advertising budget and management scope before launch.
How do you assess performance?
We agree objectives and relevant measures first, then review the available campaign and conversion data to guide improvements.
Your next move
Let’s make your Google Ads work harder.
Tell us about your objectives and current campaigns. We’ll help you identify the next step.
Let’s talk ↗